Available now
Ube Original
Pure purple yam. Creamy, nutty, naturally sweet with vanilla notes. One ingredient.
from $49.90
Shop Ube Original
caffeine-free ube latte · a flower in every tin
A purple latte that makes something bloom.
Real ube, and nothing else. Thirty creamy lattes in a tin you keep, with a mystery flower to plant in it when it’s empty.
Cancel online, no callFree mystery flowerSecure checkout
why you’ll love it
One cup. Six good things.
Pure ube, the purple yam Filipino grandmas swear by. Here’s what one daily cup brings.
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Glowing skin, hair & nailsYour beauty ritual, in a latte.
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Steady energy, no crashCalm focus at 4 pm, zero jitters.
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Happy digestionA fiber-rich root, gentle on your gut.
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Antioxidant-richThe purple comes from anthocyanins.
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Feel-good ritualTastes like dessert, not a supplement.
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Caffeine-freeDrink it at 4 pm and still sleep.
✓ One ingredient✓ No added sugar✓ No dye✓ 30 cups a tin✓ Hot or iced✓ Recyclable tin
the gabi collection
One tin today. A whole collection on the way.
Ube Original is here. Six new flavors are in the kitchen right now. Same pure ube, same tin, a new colour each.
Available now
Coming soon
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Ube Matcha
Ube + matcha. The viral two-tone latte, in one tin. Contains caffeine from matcha.
Notify me7,500+ five star reviews
Join the Purple 4 pm
Hear from sippers everywhere who swapped their afternoon coffee for something purple.
★★★★★ 7,545 Reviews
★★★★★
My 10 minutes in the pickup line
Third coffee at 3 pm was basically my personality. Now it's this, iced, in the car before the kids pile in. Tastes like vanilla ice cream and I'm actually asleep by 10.
Jess M.✓ Verified Buyer
★★★★★
My car-line ritual
I make it at home, pour it into the Gabi To Go and sip it in the car. Creamy, not too sweet, and no 4 pm crash.
Denise R.✓ Verified Buyer
★★★★★
After a 12-hour shift
I wanted something warm that wasn't another coffee. Hot ube with oat milk is my clock-out ritual now. Purple, cozy, done.
Danielle R.✓ Verified Buyer
★★★★★
Replaced my office coffee run
Saves me $6 a day and my afternoon meetings feel calmer. The cup is so cute people ask about it.
Priya K.✓ Verified Buyer
★★★★★
The only powder I didn't abandon
My cabinet is a graveyard of matcha and mushroom coffee I forced myself to drink. This one I actually look forward to. It tastes like dessert, not homework.
Megan T.✓ Verified Buyer
★★★★★
Dog walk + ube
Iced ube in the To Go cup, puppy on the leash. Tastes like ube halaya in a latte.
Mina C.✓ Verified Buyer
★★★★★
Lola approved
My lola grew up with real ube in Batangas and she said this tastes right. That's the highest review you'll ever get from her.
Bea S.✓ Verified Buyer
★★★★★
After pilates, every time
Light, creamy and caffeine-free, so I can have it at 6 pm. Nothing else hits like this after class.
Carol W.✓ Verified Buyer
★★★★★
Post-pilates obsession
Iced ube with almond milk after reformer is the vibe. Half my class asked what the purple drink was.
Ava K.✓ Verified Buyer
★★★★★
My 9 pm bath latte
I can finally have a 'latte' at night. Bath, candle, book, purple mug. I didn't know I needed permission to be this soft with myself.
Hannah W.✓ Verified Buyer
★★★★★
Converted my best friend
Brought the tin to a picnic and now we're both subscribed. Giving café ube drink, but better and way cheaper.
Sofia L.✓ Verified Buyer
★★★★★
My most-viewed video ever
Filmed the milk pour and it blew up. The color is unreal and it's just the root, no dye.
Kayla J.✓ Verified Buyer
★★★★★
Finally, my time
Kids asleep, toys everywhere, me with a warm ube latte. The only 10 minutes that are mine, and it feels like a treat, not a chore.
Rachel P.✓ Verified Buyer
★★★★★
IT SPROUTED
Planted the butterfly in the empty tin and look!! Now I can't wait for the next refill and the next flower.
Charlie B.✓ Verified Buyer
★★★★★
Bye, coffee #3
Swapped my 3 pm coffee for this a month ago. Same little break, no jitters, and I'm not staring at the ceiling at midnight anymore.
Lauren D.✓ Verified Buyer
★★★★★
Sunday morning in a cup
Creamy, nutty, a little vanilla. The bamboo whisk makes it café-level. My dog wants some too.
Emma L.✓ Verified Buyer
★★★★★
Better than my café order
$1.30 a cup vs $7 at the coffee shop, and honestly it tastes better.
Natalie G.✓ Verified Buyer
★★★★★
Camera off, latte on
Every 3 pm meeting now comes with a purple latte. Same little break as my old coffee, without lying awake at midnight.
Olivia S.✓ Verified Buyer
★★★★★
Cozy in a mug
Hot with oat milk is my favorite. Like a hug that's also purple.
Mia C.✓ Verified Buyer
★★★★★
41 and obsessed
I tried matcha three times and quit three times. This one stuck from the first sip.
Karen H.✓ Verified Buyer
★★★★★
Tin turned planter
Drank all 30 lattes, planted the butterfly, and now my balcony has a pink cosmos. Obsessed.
Jasmine R.✓ Verified Buyer
★★★★★
The unboxing!!
Peeled the lid and a little seed butterfly was sitting on the powder. Cutest thing ever.
Sarah M.✓ Verified Buyer
made at home
Purple, every which way.
Iced, frothed, shaken, poured into a coconut. Real cups from real kitchens.
matcha, ube or coffee?
The creamy one wins at 4 pm.
tasteGrassy, a bit bitter
caffeineYes
colorFrom the leaf
tasteCreamy & sweet
caffeineNone
colorFrom the root
tasteStrong & bitter
caffeineYes
colorFrom roasting
MATCHAUBECOFFEE
the taste
Like a little dessert.
Soft and creamy with notes of vanilla and coconut, and a gentle nutty finish. It tastes like a treat, not like a health drink.
Tasting profile
Sweetness
Gently sweet, no added sugar
Creaminess
Silky, like a milkshake
Vanilla
Soft, natural
Nutty
A toasted finish
Bitterness
None at all
Tasted with oat milk, iced.
how it works
Your ube latte, in 3 steps.
No barista skills. About two minutes. Your café just moved into your kitchen.
01
Scoop
One scoop of pure ube and a splash of hot water.
02
Whisk
The bamboo whisk turns it into a smooth, glossy purple base in seconds.
03
Pour
Top with any milk, hot or over ice. Watch it swirl.
the flower
Drink the ube. Plant the flower.
Non-invasive wildflower mix chosen for your country. Whether and how fast it grows depends on soil, light and water.
How to plant itthe offer
Your ube, plus a flower.
Two ways to start. Both are one ingredient, both come with a flower, both cancel in one click.
offer n°1
The Single Tin
- 1 tin · 100 g · 30 cups
- +1 free mystery flower to plant in your tin
$49.90 every 30 days · skip or cancel anytime
Choose the Single Tin
best way to start
The Starter Kit
- 1 tin · 100 g · 30 cups
- Bamboo whisk on its ceramic holder
- Wooden scoop + long wooden spoon
- +3 free mystery flowers to plant together
$69 first kit, then $49.90 every 30 days
Choose the Starter Kit
3030-day money-backLove it, or your money back.
✓Free shippingOn the Starter Kit.
✕Cancel in one clickOnline, no call.
✿A flower in every tinPlant it when it’s empty.
our storyGabi, founder
Hi, I’m Gabi.
“I didn’t want another health drink. I wanted my lola’s ube, at 4 pm, without the coffee.”
I grew up between Manila and my lola’s kitchen in Bohol, where ube was never a trend. It was halaya on Sundays, purple fingers and the smell of coconut milk.
In 2022 I was working in LA and living on three coffees a day. Shaky hands at 11, a crash at 4, staring at the ceiling at midnight. I tried matcha. Three times. I quit three times.
So I went back to what I knew: one spoon of pure ube, warm milk, nothing else. My afternoons changed, my skin changed, I slept again. Friends asked for a jar. Then their friends did.
Today Gabi works with family farms in Bohol, and every tin is still made the way I made the first one: one ingredient, nothing hidden.
- 1998Lola’s kitchen, Bohol
Ube halaya every Sunday. The color I never forgot.
- 2022Three coffees a day
LA, jitters at 11 am, crash at 4 pm, awake at midnight.
- 2024The first jar
Pure ube and warm milk in my kitchen. Friends asked for more.
- 2025Back to Bohol
Met the families who grow our ube. Fixed price, every harvest.
- 2026Gabi is born
One tin, one ingredient, a flower to plant inside.
7,545five-star ratings
12family farms in Bohol
1ingredient
0caffeine
the gabi circle
Grown, sipped, planted again.
From family farms in Bohol to your windowsill. The whole root used, a tin you keep, a flower you plant.
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Grown by families Twelve family farms grow our ube between rice seasons. We agree the price before they plant, every harvest.
1Bohol, Philippines -
The whole root The violet flesh becomes your powder. The peels are sun-dried on bamboo trays and go back to the fields as compost.
2Nothing wasted -
Sipped by you One ingredient, in a printed metal tin you keep. No plastic pouch, no paper label to peel off.
31 tin, 30 cups -
Planted again The seed-paper butterfly goes into the empty tin. A few weeks later, something blooms where your latte was.
4Plant me
the second life clubJoin the club
Don’t toss it. Grow it.
Show us your empty tin’s second life, a flower, a pen pot, a herb garden, and get 15% off your next order. #TinToBloom
more than a latte
All recipesBake it purple.
5 min + overnight
Ube overnight oats
Oats, milk, yogurt, one scoop of Gabi ube, maple syrup and berries.
20 min · 8 pancakes
Ube pancakes
Flour, baking powder, two scoops of Gabi ube, an egg, milk and butter.
Questions? We got you.
Is there caffeine?
None. The only ingredient is purple yam.
What does it taste like?
Creamy and gently sweet, with notes of vanilla and coconut and a soft nutty finish. People often say it tastes like dessert.
Is there sugar in it?
No added sugar. Ube is naturally mildly sweet. Add maple, honey or nothing at all.
How do I cancel?
Online, in one click, from your account. No email, no call. We also email you 3 days before every refill.
Will my flower grow?
It depends on soil, light and water, so we can’t promise it. Potting soil, a sunny window and a little water give it the best chance.
Where do you ship?
Worldwide, with tracking. Shipping is free on the Starter Kit; on smaller orders, a flat rate is shown at checkout.
